On Monday, April 26th, Volatile Shoewear
presented NOAHH with a check for $23,000 from the sale of the Fleur de Lis
collection. This donation brings the total donated from sales of the Fleur de
Lis collection to just over $40,000.
In 2007, Volatile Footwear, a division of Palos
Verdes Footwear, announced that a portion of the proceeds from their Fleur de
Lis collection would be donated to NOAHH. For every pair of the Fleur de
Lis collection sold, one dollar was donated to help build houses in the areas
devastated by the hurricanes. Many
retailers had also signed on to match the donation from the pairs sold in their
stores to NOAHH.
“We are overwhelmed at the generosity of Volatile
and their consumers,” stated Jim Pate, Executive Director of NOAHH. “These funds will go towards the building of
a home for one of our partner families – truly a home that sandals built.”
The shoes are available throughout Louisiana at
local shoe stores such as Joe’s Family Shoe Store, Mandeville; Bella Bella, Baton
Rouge; Shoe Fits, Houma; Trashy Diva, New Orleans; Little Miss Muffin,
Metairie; Bella Lucca, Slidell; Feet First, New Orleans; Crazy Charlie's,
Lafayette; The Glass Slipper, Denham Springs; Shoe Shi, Thibodeaux; Hoity Toity,
Alexandria; Frock Candy, Baton Rouge; Shoe Nami, New Orleans; Avenue Shoes,
Monroe; Shoeffle, Covington; All About Shoes, Metairie; All About Me,
Chalmette; and La Feet, Marrero.
"The people of Louisiana
and Mississippi
have embraced the Volatile shoe collection, especially our sandals. We wanted to do something to give back to the
community," states Brian Lovely, Vice President of Product Development at
Palos Verdes Footwear. "The Fleur de Lis is one of the most
recognized symbols in the world. This hails back from French King Louis XIV and
symbolizes the French influence of New
Orleans. The symbol represents life, light, and
perfection. To me, the symbol now represents the re-birth of the Gulf Coast
affected by hurricanes Katrina and Rita. We especially want to dedicate
this to all our customers who are big fans of our brand.”
The initial collection began selling in September
2007 and consisted of Volatile sandals featuring the Fleur de Lis symbol.
"Existing shoe stores and boutiques that carry the Volatile brand jumped
on the collection before we even announced that we were teaming up with NOAHH. We sold out our first two deliveries in less
then a week", Michael Lovely, Vice President of Volatile Sales, stated.
"We believe that the proceeds of our shoe sales will
help breathe some new life into New Orleans. We plan now to let the rest of the world know
about it as well,” said Brian Lovely. "We hope that funds raised through
the sale of the Volatile Fleur de Lis collection will help New Orleans Area
Habitat for Humanity."